Vines That Celebrate Branded Content and Earned Media
To commemorate Social Media Day on Sunday, a few special and talented Vine users put together videos that celebrated social media and branded content. Vine is an increasingly popular mobile app that...
View ArticleHonda Uses Vine For New Earned Media Campaign
Today, Honda announced that they will respond to customer questions sent via Twitter. To mix it up, Honda decided to answer these questions through personalized 6-second Vine videos. They will be...
View ArticleEllie Goulding Uses Earned Media To Promote Newest Single
UK pop star Ellie Goulding used the social media platform Vine to create earned media buzz for her latest single, “Burn”. Goulding encouraged fans to submit Vine videos of themselves dancing to the...
View ArticleNew In Earned Media: Airbnb Uses Vine In Marketing Effort
Airbnb, the travel accommodations website, launched a short-form video campaign called “Hollywood Vines,” by reaching out to their Twitter following of 160,000. The campaign asked their followers to...
View ArticleNew in Earned Media: Dunkin’ Donuts Is Launching the First TV Ad Made...
Dunkin’ Donuts enters its third year as the ESPN sponsor for Monday Night Countdown by blazing the way with a game changing move. They have created the first-ever TV ad made entirely from Vine –...
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[L]earned Media Hangin at #ShortyAdWeek Event Last Night
We had a blast at the Shorty Awards Cocktail Bash and Vine-A-Thon last night as part of Advertising Week! The event was hosted by the Shorty Awards, which recognizes organizations and people who excel...
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